Like its European brethren H&M, Zara makes affordable basics with a twist, like a wider neckline or a lower-slung belt. But this is no average chain: Zara designs, makes and sells all of its own wares, giving it the ability to react quickly to trends. If a tunic-cut blazer sells out the week it hits the floor, Zara's manufacturers will help them restock in weeks rather than months.