Excellent Tapas and Cheap Booze
I'm not going to lie, I go to TJs for the great prices on the hard stuff. Check out the scotch and vodka (if you're into it) They also have a good selection of beer at a fair price. The produce is ok, but what they have that most other store's don't have is gourmet tapas and other small dishes in the frozen section. You can get cool stuff like shrimp wraps and calamari rings that taste great.
Avoid the meat. It is pretty expensive and to me, the quality is not as good as the regular grocery store right around the corner from them.