Toys R Us has earned a dubious rep as a chain store purveyor of branded, mainstream kid amusements, but when your 8-year-old wants a stuffed Pikachu, there's no better source. Whether tastes in your household run to Barbies or board games, the selection is wide and the prices are good. High-volume sales means that shelves are well-stocked, but hot items--think video games...
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This place has multiple floors and it's great. They seperate them according to age, youngest on the top floor with cribs and such, pre-teens in the mid-floors and toddlers on the first floor. I find it pretty easy to find anything and the people are really nice.
This is a must visit attraction in the city! It has got to be one of the most exciting and fun stores around! There is a huge ferris wheel with different cars like mr. & Mrs Potato head, a matchbox fire truck and so many more. (And I believe that all the sales of the ferris wheel rides goes to the Children's fund which is a great charity).
Check the website and you can always find out what...
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There's nothing like a 3-floor toy store with a giant ferris wheel running through the middle(the 'cars' are big Matchbox cars and such).
Of course being in Times Square it's a bit difficult to get to, and the prices are average as TRU's are, but it's definitely worth the trip just to browse if nothing else.