O'Doodles separates itself from the competition by opting to deal in more creative, constructive playthings as opposed to mass marketed toys. You won't find Pokemon or Beanie Babies here. Classics like Capsela, Erector Sets, and Legos are sold along with new favorites like Ball Party by Tomy, and Neurosmith's Music Blocks. The toys generally are suitable for infants to ten-year-olds.