Status: Open
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Help us make it rightIn 1981, Dr. Howard R. Moskowitz, CEO of Moskowitz Jacobs Inc. (MJI), created a program which captured consumer interest levels for any product, program or positioning statement across any industry and turned those responses into sophisticated models. The program mixed and matched many different concepts and ideas about the product and measured the consumer`s response.
What resulted was a...
5 star
"Harnessing Consumer Insights-Driving Business Decisions"
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