Business Description from the Web
Never mind that the icy treats at Luv-It Frozen Custard contain less fat and sugar than most premium ice creams. Locals line up at the stand for its smooth, homemade custards (made fresh daily) and its well-loved sundaes. Chocolate and vanilla are joined each day by two additional flavors.
Forget ice cream. This outpost for frozen custard serves up some of the most delicious desserts in town.
Tips About This Business
Talk about fresh food. Everything in Luv It is made on-site, which may explain the feverish loyalty of neighborhood regulars.
Editorial Reviews from the web
In Short Although the East Oakey Boulevard location is a little obscure, those who have discovered this delicious and unique treat keep coming back for more. The frozen custard here is different than frozen yogurt and ice cream. It's real custard, made with eggs and vanilla--only frozen. Flavors are seasonal, but try one of their three best sellers: fresh banana nut, creamy butter...
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Posted by Contributor
on April 21, 2009, (Edited May 24, 2006)
Small take-away booth located near the Stratosphere offering freshly made frozen custard; sundaes and chocolate covered frozen bananas available.
Posted by Contributor
on April 21, 2009, (Edited September 28, 2005)
Legendary ice cream stand is a Las Vegas institution and one of the central social spots in the Arts District. Luv-It's homemade custard satisifes moms and kids in the afternoon, gallery-hoppers in the evening, and bar hoppers at night - the frozen banana is a legendary gladiator against the Vegas heat. Get one.
Other Reviews from the web
I was introduced to Luv-It before I moved to Las Vegas and was a fan from that first visit.
Luv-It is a family business. If I recall correctly, it is in it's third generation of family ownership. The current owner/operator is the grandson of the founder.
Once the weather warms up, you can expect a line in the evenings. Keep in mind it's just a little walk-up window kind of place. No fancy...
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Luv It is located fairly close to downtown and serves some really smooth desserts. Be sure to check out their website as they offer two specialty flavors to offer in addition to the vanilla, chocolate, and strawberry. (I'd post the link here, but the site won't let me). I recommend visiting the place during the early afternoon. We checked the place out at around 9pm and there were a group of...
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Posted by kfenol
on April 21, 2009, (Edited July 15, 2007)
you have to try this french style ice cream(aka frozen custard)it is so smooth and creamy and heavy!! a little bowl is really heavy because he does not pump air into his product, it is so fresh he is making it all day long , he serves it to you right out of his batch freezer ,and the quality is un matched, every time i have ever been here it is the same guy! i think he is the only person who...
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Posted by jaylaurino
on April 21, 2009, (Edited November 12, 2006)