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Burger King

Address
1024 Highway 471 Brandon MS 39042
Phone
(601) 824-1379
bk.com
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Average Rating
5
Total Reviews
(1)
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Information about this business (1)

In 1967, the company was sold to Pillsbury. The company's large investors expanded at a rate rivaling that of the parent company so it was up to the new owner to step in and attract more customers. Pillsbury introduced a new hard-hitting executive to take control over the franchisees. Donald Smith began by introducing an ever more demanding franchise contract so that the franchises could only...

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Editorial reviews from the web (1)

Flame-broiled burgers--especially the trademarked Whopper--are royalty at this popular fast-food chain.

In Short
Founded in 1954, this ultracasual eatery (often with a drive-through) made its name with hamburgers cooked over flames and finished with the customer's choice of toppings. The...

Other reviews from the web (1)

Average Rating
100

In ShortFounded in 1954, this ultracasual eatery (often with a drive-through) made its name with hamburgers cooked over flames and finished with the customer's choice of toppings. The signature sandwich has always been the Whopper, a quarter-pound burger with tomatoes, lettuce, mayo, ketchup, pickles and onions. The menu also features fish fillets and spicy chicken sandwiches, garden salads...

Business description (2)

Acknowledging the power of the tv ads, Barry Gibbons tried to create new slogans for every campaign. Unfortunately, he did not succeed in refreshing the company’s image. With the enrolling of James Adamson as CEO in 1993, BK immediately started working on the companies key areas: quality, value and image. He started by increasing the size of the hamburger by 50%, following the introduction of...

Launched in Miami, Burger King - home of the Whopper - has expanded to offer assorted flame-grilled sandwiches, salads and breakfast in all 50 states and elsewhere. Burger King is the place to ''have it your way.''

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