Barrington Media Group was started nine years ago by Peter J. Stavisky. Stavisky started out with the theory that he could achieve great media efficiencies by buying large blocks of network inventory upfront and selling the time back to his clients.
Stavisky pretty much fell into the world of PI as a backstop or hedge against his large upfront network buys. If Stavisky ever found himself with unsold inventory, he could plug the holes with clients who ran their media strictly on a cost per call basis. Barrington Media Group’s PI client list grew quickly, and the BMG performance model began to really take shape. Under Stavisky's leadership, Barrington Media Group has grown into one of the largest independent owners of national network radio time in the US, owning millions of dollars of national inventory.